Alliances are not just about temporary give and take.
They are a way
to create a
mutually
beneficial
eco-system.

Alliances are not just about temporary give and take

They are a way to create a mutually beneficial eco-system

Alliances are not just
about temporary
give and take

They are a way to create a mutually beneficial eco-system

Edge Excellence is founded on a singular idea of transforming the Alliance industry from having just an RoI (Return on Investments) outlook to creating a RoR (Return on Relationships) way of life. We want to ensure that investments in the present continue to paying dividends way into the future.”

Sangya Bajpai
Founder

THEAM GRAPHIC 4-min

Our aim is to build symbiotic eco-systems

Our goal is to help foster relationships between aligned brands and companies that are built with a spirit of co-operation. A whole different kind of marketplace is created with shared interests. We ensure that strategic alliances are formed as per brand positioning’s and marketing objectives; alliances are brought together only after deep-dives into the marketing plans of Clients and Associates. The result – everybody benefits, everybody grows.

THEAM GRAPHIC 5-min

Our method is based on values

We always look for shared values as a way to cement alliance networks. It goes from a numbers game to a long-term value game. In the long-term it’s the relationships that make business sense. Do we deliver the numbers? Yes, we do. But what we do also bring to the table is the understanding of shared brand objectives, common market realities and universal customer insights. This helps us build the kind of networks that become life-long partnerships.

THEAM GRAPHIC 3-min

Our experience has shown Alliance Networks can be assets

Our work has led to many strategic partnerships across industries. We have deep in-roads into brands, malls, restaurants, entertainment, cinema houses and  financial companies. Our clients span from finance to infrastructure. We have also developed a range of customer-outreach products and services which can be customized from brand to brand, season to season. What’s important in all this is that we have learnt a valuable lesson. Alliance networks are never one-off. They should become assets that brands and companies can use for years to come. The Share Economy is here to stay and the by the act of sharing of resources we help clients and associates take full advantage of the new paradigm.

To Know More

Meet Our Creative Team

Amanda Lee

Creative Head

Lee Stoner

Marketing Head

Monica Gala

Graphic Designer

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